Would love to hear some juicy stories about disastrous applications of behavioral science principles. Did they precipitate the Bud Lite debacle?
Imagined Dialog: "Okay, we'll take the most countryfied, manliest beer in America, and we will capture attention and stimulate mental events by parading around a she-male. And the burst of psychic energy will vastly boost sales especially if she's wearing yellow."
I plugged this post on LinkedIn: https://www.linkedin.com/in/geraldlombardi/recent-activity/all/
That platform is so overfilled with praise for the business-idea-of-the-month, I figured it would be a good antidote.
That’s really kind of you! Thanks!
Would love to hear some juicy stories about disastrous applications of behavioral science principles. Did they precipitate the Bud Lite debacle?
Imagined Dialog: "Okay, we'll take the most countryfied, manliest beer in America, and we will capture attention and stimulate mental events by parading around a she-male. And the burst of psychic energy will vastly boost sales especially if she's wearing yellow."